I've worked for a landscape company doing softscaping last year—mainly mulch and rock installation, weeding, pruning, and planting. The owner billed clients $79 per hour. Now, I'm branching out on my own and have a consultation with a potential client tomorrow. I'm torn about whether to match my former employer's rate or charge something lower since he's well-known in our area and likely charges a premium because of that. Just to give you context, I'm based in a low-cost area in northern Wisconsin.
4 Answers
My guy charges $35/hour for his crew because I'm on the 'friends and family' list. It really varies by area, though—make sure you're aware of what people are paying locally.
Starting at around $40-$50 per hour could be a smart play for you. As you get more work and build your portfolio, you can adjust your rates up accordingly.
You could try undercutting the $79 rate by about $10. As a smaller operation, that might make your services more appealing. Also, keep in mind that rates in different regions can vary—like around here, some charge closer to $60.
Since you're just getting started, it might be a good idea to lower your rate a bit initially. This can help you snag your first few clients and build your reputation. Remember, your former boss's higher rate comes from his experience and established name.
Absolutely! Plus, don't forget the extra costs your former employer has, like labor burden and taxes. You might want to take a business course or look into online resources to understand pricing better.
Wow, that's pretty low for high cost areas. I can't believe they can manage to pay employees that!