Would you go with Benjamin Moore or Sherwin-Williams?

I wouldn’t treat the brand as the main decision. Both have good options, and the specific product line matters more than the label. For a solid middle ground, Benjamin Moore Regal Select and Sherwin-Williams SuperPaint are commonly considered worthwhile without stepping up to the most expensive tier.

For the exterior, look at the surface, local weather and sun exposure, then compare products made for those conditions. A darker color or a lot of direct sun can make choosing a suitable exterior line more important. Prep and application will also have a big effect on how the job holds up.

There isn’t a clear winner in every situation. Some people strongly prefer Benjamin Moore, especially for exterior work, while others are happy with Sherwin-Williams indoors and out. If you already have a painter, ask which specific product they plan to use and why, rather than comparing brands in the abstract.

Pricing can change the decision too. Sherwin-Williams often has sales, so check the actual price for the line you want before assuming one brand costs more.

For ordinary interior rooms, I’d focus on the finish and what the walls need to handle. You may not need a flagship paint everywhere. Spend more where durability or exposure makes a difference, and don’t skimp on cleaning, priming where needed, or surface preparation.

If you’re hiring someone, get the product line and number of coats written into the estimate. A familiar brand name by itself doesn’t tell you much about the planned paint or the quality of the work.